{"id":26715,"date":"2022-01-11T17:41:04","date_gmt":"2022-01-11T16:41:04","guid":{"rendered":"https:\/\/apicstaging.wpengine.com\/proteger-les-marges\/"},"modified":"2024-02-16T10:56:20","modified_gmt":"2024-02-16T09:56:20","slug":"proteger-les-marges","status":"publish","type":"landing_pages","link":"https:\/\/get.apicbase.com\/fr\/proteger-les-marges\/","title":{"rendered":"Prot\u00e9ger les marges"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26715\" class=\"elementor elementor-26715 elementor-21999\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"landing_pages\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d88eef7 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"d88eef7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88f19f0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"88f19f0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dafcab elementor-widget-mobile__width-inherit ob-harakiri-inherit exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"0dafcab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment prot\u00e9ger vos marges dans un contexte concurrentiel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4122ee ob-harakiri-inherit exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"f4122ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lorsque les revenus sont incertains, le contr\u00f4le des co\u00fbts devient plus important que jamais. Le co\u00fbt des aliments p\u00e8se lourdement sur les profits. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a2d8f exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"82a2d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_butterbutton_use_it&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#formulaire\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Obtenir votre copie maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed4b4d ob-harakiri-inherit exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1ed4b4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Se concentrer sur le contr\u00f4le des co\u00fbts, surtout lors des pouss\u00e9es de croissance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2e4be ob-harakiri-inherit exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6e2e4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les revenus sont \u00e0 l\u2019ordre du jour pour de nombreux entrepreneurs. L\u2019attention port\u00e9e au contr\u00f4le des co\u00fbts est habituellement beaucoup moins importante.<\/p><p><span style=\"font-size: var( --e-global-typography-e22933c-font-size ); letter-spacing: var( --e-global-typography-e22933c-letter-spacing ); word-spacing: var( --e-global-typography-e22933c-word-spacing ); color: var( --e-global-color-text );\">Le management, cependant, a beaucoup plus de contr\u00f4le sur les <\/span>co\u00fbts qu\u2019il n\u2019en a sur le chiffre d\u2019affaires. Apr\u00e8s tout, c\u2019est un secteur d&rsquo;activit\u00e9 dans lequel quelques gouttes de pluie peuvent faire chuter les revenus.<\/p><p>Les entreprises qui surveillent de pr\u00e8s leur F&amp;B r\u00e9duiront facilement des d\u00e9penses \u00e9vitables en milliers d\u2019euros.<\/p><p>Dans cet ebook, vous apprendrez<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bbb8a elementor-icon-list--layout-traditional elementor-list-item-link-full_width exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-icon-list\" data-id=\"81bbb8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.41447 6.41434C10.1955 5.63329 10.1955 4.36696 9.41446 3.58591L6.41434 0.585786C5.63329 -0.195263 4.36696 -0.195262 3.58591 0.585787L0.585786 3.58591C-0.195263 4.36696 -0.195262 5.63329 0.585787 6.41434L3.58591 9.41447C4.36696 10.1955 5.63329 10.1955 6.41434 9.41446L9.41447 6.41434ZM5.97052 5.97101C6.50694 5.43459 6.50694 4.56487 5.97052 4.02845C5.4341 3.49203 4.56439 3.49203 4.02796 4.02845C3.49154 4.56487 3.49154 5.43459 4.02796 5.97101C4.56439 6.50743 5.4341 6.50743 5.97052 5.97101Z\" fill=\"#5021FD\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">O\u00f9 trouver les donn\u00e9es pour faire des choix de r\u00e9duction de co\u00fbt<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.41447 6.41434C10.1955 5.63329 10.1955 4.36696 9.41446 3.58591L6.41434 0.585786C5.63329 -0.195263 4.36696 -0.195262 3.58591 0.585787L0.585786 3.58591C-0.195263 4.36696 -0.195262 5.63329 0.585787 6.41434L3.58591 9.41447C4.36696 10.1955 5.63329 10.1955 6.41434 9.41446L9.41447 6.41434ZM5.97052 5.97101C6.50694 5.43459 6.50694 4.56487 5.97052 4.02845C5.4341 3.49203 4.56439 3.49203 4.02796 4.02845C3.49154 4.56487 3.49154 5.43459 4.02796 5.97101C4.56439 6.50743 5.4341 6.50743 5.97052 5.97101Z\" fill=\"#5021FD\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pourquoi le co\u00fbt de la nourriture est un destructeur silencieux<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.41447 6.41434C10.1955 5.63329 10.1955 4.36696 9.41446 3.58591L6.41434 0.585786C5.63329 -0.195263 4.36696 -0.195262 3.58591 0.585787L0.585786 3.58591C-0.195263 4.36696 -0.195262 5.63329 0.585787 6.41434L3.58591 9.41447C4.36696 10.1955 5.63329 10.1955 6.41434 9.41446L9.41447 6.41434ZM5.97052 5.97101C6.50694 5.43459 6.50694 4.56487 5.97052 4.02845C5.4341 3.49203 4.56439 3.49203 4.02796 4.02845C3.49154 4.56487 3.49154 5.43459 4.02796 5.97101C4.56439 6.50743 5.4341 6.50743 5.97052 5.97101Z\" fill=\"#5021FD\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Qu'est-ce qu'un bon profit th\u00e9orique<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.41447 6.41434C10.1955 5.63329 10.1955 4.36696 9.41446 3.58591L6.41434 0.585786C5.63329 -0.195263 4.36696 -0.195262 3.58591 0.585787L0.585786 3.58591C-0.195263 4.36696 -0.195262 5.63329 0.585787 6.41434L3.58591 9.41447C4.36696 10.1955 5.63329 10.1955 6.41434 9.41446L9.41447 6.41434ZM5.97052 5.97101C6.50694 5.43459 6.50694 4.56487 5.97052 4.02845C5.4341 3.49203 4.56439 3.49203 4.02796 4.02845C3.49154 4.56487 3.49154 5.43459 4.02796 5.97101C4.56439 6.50743 5.4341 6.50743 5.97052 5.97101Z\" fill=\"#5021FD\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comment analyser les ventes et les relier au stock et \u00e0 l\u2019approvisionnement <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.41447 6.41434C10.1955 5.63329 10.1955 4.36696 9.41446 3.58591L6.41434 0.585786C5.63329 -0.195263 4.36696 -0.195262 3.58591 0.585787L0.585786 3.58591C-0.195263 4.36696 -0.195262 5.63329 0.585787 6.41434L3.58591 9.41447C4.36696 10.1955 5.63329 10.1955 6.41434 9.41446L9.41447 6.41434ZM5.97052 5.97101C6.50694 5.43459 6.50694 4.56487 5.97052 4.02845C5.4341 3.49203 4.56439 3.49203 4.02796 4.02845C3.49154 4.56487 3.49154 5.43459 4.02796 5.97101C4.56439 6.50743 5.4341 6.50743 5.97052 5.97101Z\" fill=\"#5021FD\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le Saint Graal dans la gestion de F&amp;B<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-14dbcac elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"14dbcac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aea6b5a exad-glass-effect-no exad-sticky-section-no\" data-id=\"aea6b5a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-513dedd exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-menu-anchor\" data-id=\"513dedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"formulaire\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221ab5b elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit hero-large-header ob-harakiri-inherit exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"221ab5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Obtenir votre copie maintenant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b1bfa hubspot-contact-form exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-html\" data-id=\"89b1bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--[if lte IE 8]>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\r\n<![endif]-->\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n\tregion: \"na1\",\r\n\tportalId: \"5867239\",\r\n\tformId: \"b62c7a14-5741-4954-93cc-71f82d9fc108\"\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c8acdc6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8acdc6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cdf80b elementor-widget-mobile__width-inherit exad-sticky-section-no exad-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"4cdf80b\" data-element_type=\"widget\" data-e-type=\"widget\" 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