{"id":40910,"date":"2022-07-25T15:41:40","date_gmt":"2022-07-25T14:41:40","guid":{"rendered":"https:\/\/apicstaging.wpengine.com\/?p=40910"},"modified":"2023-08-04T14:34:01","modified_gmt":"2023-08-04T13:34:01","slug":"pourquoi-dark-kitchen-revolutionnent-livraison","status":"publish","type":"post","link":"https:\/\/get.apicbase.com\/fr\/pourquoi-dark-kitchen-revolutionnent-livraison\/","title":{"rendered":"Pourquoi les Dark Kitchen r\u00e9volutionnent le monde de la livraison ?"},"content":{"rendered":"\n

Rushour, partenaire d’Apicbase, agr\u00e8ge vos commandes en ligne<\/a>, vous permettant de les g\u00e9rer depuis une seule tablette. Dans cet article, l’\u00e9quipe de RusHour<\/a> partage son point de vue sur les avantages du ph\u00e9nom\u00e8ne appel\u00e9 \u00ab Dark Kitchen \u00bb.  <\/p>\n\n\n\n

Les Dark Kitchen<\/a>, vous en avez surement d\u00e9j\u00e0 entendu parler n\u2019est-ce pas ? Souvent per\u00e7ues comme une concurrence directe \u00e0 la restauration dite \u00ab classique \u00bb, ces deux concepts sont, bien au contraire, compl\u00e9mentaires. Les Dark Kitchen prenant de plus en plus de place dans le milieu de la restauration, prenons ensemble conscience des points forts qu\u2019elles nous offrent.<\/p>\n\n\n\n

Rentrons de suite dans le vif du sujet en abordant l\u2019aspect financier. L\u2019emplacement physique des restaurants est un crit\u00e8re essentiel. \u00catre bien plac\u00e9 pour accro\u00eetre ses ventes et sa notori\u00e9t\u00e9, semble \u00eatre le B-A BA d\u2019un bon fonctionnement et d\u2019un bon rendement. Gr\u00e2ce aux Dark Kitchen ou marques virtuelles, c\u2019est un \u00e9l\u00e9ment qui n\u2019est plus \u00e0 prendre en consid\u00e9ration. Pourquoi ? Parce-que la livraison peut se faire de partout sans avoir une influence sur le nombre de commandes.<\/p>\n\n\n\n

Alors, les \u00e9conomies r\u00e9alis\u00e9es sur l\u2019emplacement physique du restaurant peuvent \u00eatre intelligemment r\u00e9investies dans la communication et le marketing afin d\u2019avoir une visibilit\u00e9 optimis\u00e9e. Gr\u00e2ce aux diff\u00e9rents outils, l\u2019objectif est de cibler et ainsi, toucher un public plus large sur les plateformes de livraison.<\/p>\n\n\n\n

En parlant des plateformes de livraison, on sait que les photos et les notes sont des \u00e9l\u00e9ments d\u00e9cisifs pour appara\u00eetre dans les meilleurs. La livraison \u00e9tant le canal de consommation principal pour les Dark Kitchen, les appr\u00e9ciations sur les diff\u00e9rentes plateformes sont donc \u00e0 la hauteur de l\u2019investissement fourni dans celles-ci.<\/p>\n\n\n\n

Rapide, bon, app\u00e9tissant, visuellement plaisant, voici les caract\u00e9ristiques sur lesquelles se basent les clients pour attribuer leur note. C\u2019est en partie gr\u00e2ce \u00e0 l\u2019optimisation des cuisines qui sont mises en place pour permettre une rentabilit\u00e9 importante. Comment ? Gr\u00e2ce au mat\u00e9riel adapt\u00e9 avec l\u2019utilisation par exemple des tablettes RusHour. Elles centralisent toutes les commandes, et automatisent bon nombre de t\u00e2ches. Cela engendre des cons\u00e9quences positives sur l\u2019efficacit\u00e9 des employ\u00e9s qui travaillent dans un milieu totalement adapt\u00e9.<\/p>\n\n\n\n

L\u2019impact fort des Dark Kitchen dans le milieu de la restauration n\u2019est donc plus \u00e0 prouver et ne date pas d\u2019hier. Les nouvelles technologies, r\u00e9seaux sociaux et autres outils num\u00e9riques ont des effets forts sur la client\u00e8le d\u2019aujourd\u2019hui. Apr\u00e8s les nombreuses difficult\u00e9s de ces derni\u00e8res ann\u00e9es, il est donc primordiale de savoir utiliser tous ces outils, les Dark Kitchen en sont la preuve. <\/p>\n\n\n\n

. . .<\/em><\/p>\n\n\n\n

L’\u00e9quipe RusHour<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Rushour, partenaire d’Apicbase, agr\u00e8ge vos commandes en ligne, vous permettant de les g\u00e9rer depuis une seule tablette. Dans cet article, l’\u00e9quipe de RusHour partage son point de vue sur les avantages du ph\u00e9nom\u00e8ne appel\u00e9 \u00ab Dark Kitchen \u00bb.   Les Dark Kitchen, vous en avez surement d\u00e9j\u00e0 entendu parler n\u2019est-ce pas ? Souvent per\u00e7ues comme une […]<\/p>\n","protected":false},"author":6,"featured_media":55022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[388],"tags":[],"class_list":["post-40910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-des-partenaires"],"acf":[],"yoast_head":"\nPourquoi les Dark Kitchen r\u00e9volutionnent le monde de la livraison<\/title>\n<meta name=\"description\" content=\"Dans cet article, l'\u00e9quipe de RusHour, partenaire d'Apicbase, partage son point de vue sur les avantages du ph\u00e9nom\u00e8ne \u00ab Dark Kitchen \u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/get.apicbase.com\/fr\/pourquoi-dark-kitchen-revolutionnent-livraison\/\" \/>\n<meta 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