Interview

Secrets To Restaurant Success With Alen Mansour of Mocca Deli

When three experienced hospitality brothers join forces, you can expect fireworks.

Mocca deli is a place for all-day dining, drinking and enjoying life.

It has everything that makes hospitality irresistible: great coffee, delicious food and every type of drink one can desire.

Before Mocca Deli Tony, Salle and Alen Mansour were each working in their own corner of the food world: a coffee shop, a fine-dining restaurant and a cocktail bar.

One day, they said to each other, “let’s do it all in location and create a place where guests can come all day and hang out all night.” The only additional condition was that the quality had to be high and prices affordable.

A new concept was born.

Today, Mocca Deli is a thriving franchise, and despite its seven restaurants, it has lost none of its original heart and soul.

“We run a big operational machine, but for the guests, it should feel like home,” Tony says.

“We aim for repeat customers. The average customer comes in three times a week. Some even drop by multiple times a day – they grab a coffee in the morning, lunch around noon and then dip back in after work for a drink with colleagues.”    

“We operate like a fast food restaurant, but with a superior level of quality, both in food and service,” Tony says. To maintain the level of quality, the brothers run a robust program.

Starting with:

🍝 Menu development – “Each new dish is fully calculated to ensure a good margin. All ingredients are negotiated with suppliers, and the recipe is developed so that each plate can be produced with speed without compromising on quality.”

🧑‍💻 Work hard – “We expect every franchisor to work full-time in their restaurant. From experience we know, they will turn a bigger turnover that way. We take care of manuals, guidelines, quality checks, branding and the supply chain. The concept has proven itself many times over, but for it to work as we envision it, the captain has to be on-site.”

The Mensour brothers are looking to expand further through franchising. The master franchise for Germany, Norway and Spain is ready. Candidates are welcome for an introduction.

Mocca Deli more than deserves its spot in our article:

’47 Scaling Restaurants In Scandinavia To Keep An Eye On (Because They Are Awesome)’ https://get.apicbase.com/scaling-restaurants-scandinavia/

See what other concepts & brands made the list:

🇩🇰 Denmark,
🇳🇴 Norway,
🇸🇪 Sweden and
🇫🇮 Finland

Geert Merckaert

Geert Merckaert is the Content and Research Director at Apicbase and the producer of The Food Service Growth Show. He specialises in operational excellence, sustainability, and digital transformation in the restaurant and catering industry. Geert has a diverse background in content marketing, writing, and research, with previous roles in corporate finance at Bank van Breda, food marketing at VLAM, and the trade association Bakkers Vlaanderen. He holds degrees in Communications and Journalism from Plantijnhogeschool, as well as Art History from the Kunsthistorisch Instituut. During his studies, Geert spent nine years working weekends as a restaurant chef. He is dedicated to helping foodservice companies achieve sustainable growth through engaging and insightful content.

Recent Posts

Top Strategies for Effective Restaurant Menu Management

Did you know a poorly managed menu could cost you thousands in wasted food and…

2 months ago

Buy or Build Software? How Leading CIOs Make The Right Call For Their Restaurants

As your company grows and market demands evolve, your current systems may struggle to keep…

2 months ago

Streamline Scope 3 Carbon Emissions Reporting In Foodservice Operations and Stay Compliant With CSRD 

The new CSRD regulations require large food service companies to report on Scope 3 emissions,…

3 months ago

Why Multi-Site Restaurants Need a Central Production Kitchen

Multi-unit restaurant operators continually work to reduce overhead costs, minimise food waste, and uphold brand…

3 months ago

Secrets to Restaurant Success with Isak Fagerholm, COO at Friends & Brgrs, Finland

Ever wonder what it takes to scale a small family-owned restaurant into a fast-growing chain—without…

3 months ago

How to Calculate Food Cost Percentage (Formula & Tips)

Next to labour costs and rent, food costs are the highest expense for every restaurant.…

3 months ago