Joris Brabants is the Chief Marketing Officer at Apicbase, bringing over a decade of experience in marketing and customer success. He focuses on helping restaurant operators streamline their kitchen operations by providing actionable insights into food costs, waste, and sales analytics, which drive efficiency and profitability. Before joining Apicbase, Joris held key positions at companies like TravelPerk and Zengrowth. He also served as a lecturer at AP Hogeschool Antwerpen, where he shared his expertise in communication and marketing. Joris holds a Bachelor's degree in Communication Management from AP Hogeschool Antwerpen and furthered his education at Vlerick Business School. His broad experience equips him to address the challenges faced by the food and beverage industry effectively. His dedication to excellence and innovation ensures Apicbase stays at the forefront of the industry.