Relive APX25

APX·25

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Keynotes and Panel Discussions

Missed a session or want to revisit your favourites? In this video section you will find the full recordings of all keynotes and panel discussions. Click, play and dive back into the insights shared on stage, or discover them for the first time.

Photos from APX25

Relive the atmosphere of APX25 with a curated selection of event moments, from networking and audience reactions to the energy on stage and behind the scenes.

Featured Speakers

At APX25, you’ll hear from thought leaders in academia, technology, and foodservice. Each speaker brings a unique perspective on partnerships, innovation, and what it takes to succeed in today’s fast-evolving F&B landscape.

Marco P. Nijhof

Global Hospitality Leader

"Change with Impact"

Jornt Depreter

Director of Central
Business Services

Seasoned hospitality executive passionate about operational excellence and digital transformation, Jornt bridges strategy and execution to modernise one of Belgium’s most iconic restaurant brands.

Chris Fletcher

Founder & CEO

Hospitality tech influencer who simplifies adoption, operations, and integration via his platform and podcast, bridging the gap between front-line operators and tech innovators.

Carl Jacobs

Co-founder & CEO

Carl Jacobs helped the world’s fastest-growing hospitality groups master data-driven operations and scale with confidence.

Olivier minne

Partner

A market analyst with a sharp eye on Belgium’s F&B landscape, Olivier turns deep market research into clear insights. He helps leaders understand shifting consumer behaviour and anticipate where the industry is heading.

Dennis
Nap

Solution Owner / Architect Shared Services

CitizenM is a true pioneer in modern hospitality and digitalisation. Dennis Nap shares how they do it, sharing practical insights on operational excellence through tech ecosystems.

reoewein niesten

Founder & CEO

A visionary in F&B concept strategy and placemaking. With 30 years and 400 projects behind him, Reoewein helps brands turn spaces into stories where design, operations, and experience align seamlessly.

Casper
van Tricht

Manager Integration Services

Expert in integrating best-in-breed systems via data layers, Casper ensures data fidelity and operational resilience across hospitality tech stacks.

Katrien Watteyne

Partner, Hospitality & Retail

Transformation expert with deep experience in digital strategy, organisational redesign, and end-to-end IT implementation across the hospitality sector.

Pieter Wellens

Co-Founder & CTO

Pieter Wellens has led both cutting-edge research and large-scale software innovation.

Event Program

Join us for a full day of keynotes, panels, and informal talks focused on transformation, partnerships, and the impact of AI on foodservice.

Morning

08:30

Welcome & Registration

09:15

Opening with Carl Jacobs

09:45

"Change with Impact" by Marco P. Nijhof

10:45

Coffee Break with Demos

11:15

Large-scale Tech Implementations with
Jornt Depreter & Katrien Watteyne

Lunch

12:15

Networking Lunch

Afternoon

13:30

“AI In Hospitality” by Pieter Wellens

14:30

Food Tech & Trends Panel with Chris Fletcher, Olivier Minne, Reoewein Niesten

15:30

Coffee Break with Demos

16:00

Building a Tech Ecosystem Through Integrations with Dennis Nap & Casper van Tricht

17:00

Award Ceremony

17:30

Drinks & Closing

Why Attend APX26

APX26 delivers high-value keynotes, panels, and showcases on transformation, partnerships, and AI, for an exclusive audience of C-level decision-makers in hospitality, foodservice, and technology, and provides a deal-making forum where operators, partners, investors, and innovators shape the future of hospitality.

Pre-register for APX26

Includes full-day access, lunch, drinks, and evening programme.

Frequently Asked Questions

What language will the event be in?

Keynote and panel talks are in English.

Click the ‘Register Now’ button. The link takes you to the event’s page on Eventbrite. Here, you can complete your registration and, when applicable, validate your discount code. 

The price for APX26 is €650. 

No, transport and accommodation are not included. 

Please get in touch with the event organiser, Alexander Gysbrechts, at [email protected]

If you are unable to attend the event, you may send a colleague to replace you free of charge. If this is not possible, we kindly request that you notify us of your absence well in advance (max. 7 days before the event) via [email protected]. If we do not receive your cancellation or receive it late, we will be obliged to charge a no-show fee of 100 euros (excluding VAT).

Our goal is to create an event that’s highly relevant and valuable for professionals in the hospitality and foodservice industry. To ensure that, we reserve the right to decline or revoke access for individuals or organizations that are not aligned with this focus (for example: suppliers not related to hospitality, general recruiters, or people attending for purposes outside the scope of the event). We don’t expect this to come up often, but this way we can guarantee the best possible experience for our guests.