Apicbase is the only solution that connects recipes, inventory, purchasing and analytics

Jolyn Schrama

Formula manager

Operation Size

+75 locations
+10 concepts

Business type



Menu Engineering
Inventory Management
Sales Analytics
Insights Hub

Enterprise plan →

How Restaurant Company Europe Runs +75 Locations from One Single Source of Truth

Restaurant Company Europe (RCE), a prominent hospitality company with more than 75 locations in the Netherlands, embarked on a mission to optimize growth and enhance operations.

By implementing Apicbase, an all-encompassing F&B management system, RCE aimed to streamline their processes, consolidate data, and improve decision-making.

This case study explores the transformative impact of Apicbase on RCE’s operations, highlighting the challenges faced, the solutions provided, and the outstanding outcomes achieved.

What was the challenge?

RCE, home to renowned hospitality concepts such as Loetje, Happy Italy, Stan, Beers & Barrels, and unique standalone locations, experienced substantial growth within the Netherlands.

With a focus on guest experience and a commitment to quality, RCE recognized the need for a unified system that could efficiently manage recipes, menu engineering, procurement, inventory, and food costs.

RCE operated with separate departments and disparate sources of data, leading to inefficiencies and potential errors.

Before implementing Apicbase, RCE encountered several challenges in their F&B management processes.

Working with Excel files and scattered data sources made it difficult to consolidate information, resulting in a lack of control and potential errors.

The need for synergy across departments, particularly during a period of rapid growth, called for a centralized system that could bring all aspects of F&B management together.

Jolyn Schrama - Formula manager at RCE talks about the benefits of Apicbase

We have one source of truth where we have anything at our fingertips, in just one click.

Jolyn Schrama
Formula Manager

How does RCE use Apicbase?

RCE chose Apicbase as their comprehensive F&B management solution due to its ability to integrate various functionalities and provide real-time insights.

Apicbase offered a unified platform where recipes, menu engineering, purchasing, inventory, and food costs could be managed seamlessly.

Additionally, Apicbase’s granular data analysis capabilities allowed RCE to zoom in on details and identify areas for improvement.

With Apicbase, RCE experienced a significant transformation in their F&B operations.

The system’s centralized nature and real-time data access enabled better collaboration between departments, ensuring consistent quality and guest experiences across all locations.

Apicbase’s comprehensive menu engineering capabilities empowered RCE to optimize their recipes and make data-driven decisions.

Access to reliable data is simply golden.

What has been the outcome?

The implementation at RCE revolutionized their F&B management, delivering tangible benefits across the organization. The consolidation of processes, real-time data insights, and streamlined inventory management enhanced operational efficiency and facilitated better decision-making.

RCE’s collaboration among departments improved, ensuring a cohesive approach to F&B management and enabling strategic choices for both short-term and long-term success.

Apicbase’s exceptional support throughout the implementation process and ongoing customer success resources contributed to the overall success of the project.

With Apicbase as their partner, RCE continues to thrive, providing exceptional guest experiences while achieving operational excellence.

For me as a Data Analyst, it allows me to zoom in on the details, but also have that helicopter view at the same time.

Ellen Snel
Data Analyst

What would you say to other restaurant leaders?

“I would advise them to use Apicbase because it saves a lot of time and gives you back headspace. It stores information that would otherwise be all over the place.”

Apicbase organises chaos. 

Modules in use

RCE was able to centralise F&B management and get the necessary insights to improve operations using five off-the-shelve modules in Apicbase.

Menu Engineering

A central hub for recipes, menus & data. Accessible groupwide.


Prevent waste & shortages. Monitor stock at every location.

Insights Hub

Get a 360-view of your sales & inventory data.


Order what you need, when you need it. Nothing more.

Sales Analytics

Identify stars and duds. Develop profitable & popular products.