A menu matrix is a way to categorize your menu items based on profitability and popularity. It is a process used in menu engineering, the science of designing highly profitable menus based on data. Restaurants using a menu matrix aim to boost revenue by making smart menu decisions. A traditional menu matrix has four categories: […]
Menu engineering is the science of designing a highly profitable menu based on data. Menu engineering includes processes like: highlighting your most profitable and wanted menu items; eliminating poor-performing menu items; using knowledge about your customers and business data like food cost and margin to design and optimize your menu.