Founder Circus & Studio Haebel
6 dark kitchens2 restaurants
1 concept development studio
Dine-in, dark kitchens & virtual brands
Growth plan →
“As Circus grew and expanded, we soon saw the need for an advanced inventory management system that seamlessly integrates purchasing and sales data.”
“You can only do operations really well if you are on-site yourself.” When you work on a large scale, that is not an option. “That’s when we turned to Apicbase.”
Fabio Haebel from Hamburg, Germany is a hospitality entrepreneur at heart. He runs two restaurants, a bakery and a rapidly expanding network of dark kitchens and virtual brands called Circus. “At the restaurants, we have 42 employees, with Circus we will soon be at 150,” he says.
We asked him why he chose Apicbase.
“If we didn’t have Apicbase, we would run into huge difficulties”, says Fabio.
Firstly, we wouldn’t know our stock levels. Circus, our dark kitchen network, operates super efficiently. For example, when a curry is out of stock, that option is closed instantly on the online menus. If I didn’t have Apicbase, I’d have to hire 30 to 40 people to monitor sales and inventory. Apicbase automates the whole process.”
Secondly, food waste. “With no system in place, there is no control over purchases, expiry dates or quantities left in storage.” Looking at the scale of the operation, “we would have to write off huge amounts of unused products. As a result, “food costs would go through the roof.”
Thirdly, access to reliable data. Control is everything for a growing business. “We need solid data. If the numbers were off, it would be bad for us, bad for investors, and bad for employees. Access to real-time information gives peace of mind. I know exactly what is happening in the company, and when to take action.”
"Apicbase instantly notified the team. It saved our sales over the weekend."
“I work with Apicbase every day”, Fabio Haebel says.
“I would advise other restaurant leaders to use Apicbase because it saves a lot of time and gives you back headspace. It stores information that would otherwise be all over the place.”
Apicbase organises chaos.
Apicbase packs a lot of punch. Three USPs are:
“I would advise them to use Apicbase because it saves a lot of time and gives you back headspace. It stores information that would otherwise be all over the place.”
Apicbase organises chaos.
Circus was able to centralise F&B management and get the necessary insights to improve operations using five off-the-shelve modules in Apicbase.
A central hub for recipes, menus & data. Accessible groupwide.
Prevent waste & shortages. Monitor stock at every location.
Get a 360-view of your sales & inventory data.
Order what you need, when you need it. Nothing more.
Identify stars and duds. Develop profitable & popular products.
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