🚀 Discover what’s possible when AI actually works in back-of-house operations. Watch our webinar now →

Log In
Talk to our Team

Delivery in Europe has had a turbulent few years. But where does it stand today, and where is it heading?

In this webinar, Peter Backman – Europe’s leading foodservice analysts and founder of theDelivery.World – gives senior restaurant and foodservice operators a clear-eyed view of the delivery landscape: the pressures, the opportunities, and the strategic choices that will separate the winners from the rest.

Peter will also tackle the tech challenge head-on – why so many operators are still struggling to make delivery work operationally, and why the much-hyped promise of AI will remain out of reach for most unless they fix something more fundamental first.

Practical, provocative, and grounded in real market intelligence – this is one for operators who want to think strategically about where delivery fits in their future.

What you'll learn

This session is built for teams who feel the strain of multi-site catering where every client has different needs, and nothing runs the same twice.

  • Where delivery stands in Europe, and where it's heading
    How the European market has settled, why it looks nothing like the US or Asia, and what the next few years will bring.
  • Who's winning, who's losing, and why
    Which delivery approaches are paying off, which aren't, and how pricing and consumer behaviour are reshaping the economics.
  • Rethinking your competitive set
    A new way of mapping who you're actually competing with and why the answer increasingly lies outside traditional foodservice.
  • What this means for your delivery strategy​​
    Should you double down, pull back, or rethink entirely? Practical takeaways for senior leaders at multi-site foodservice businesses.
  • The tech and data reality check
    Most restaurant operators are juggling disconnected tools and incomplete data — and that gap matters more now that AI is entering the picture.

Who Should Attend

This session is designed for senior leaders at multi-site restaurant companies, food service operators, and contract caterers across Europe and the UK, particularly:
  • COOs and Operations Directors at multi-site foodservice companies
  • CFOs looking at the economics of delivery
  • CTOs connecting the dots between delivery, operations, and data

About the Speaker

Peter Backman Foodservice & Delivery Analyst | Founder of theDelivery.World

Peter has worked as a consultant in the foodservice sector for over 30 years. He is the founder of theDelivery.World, contributing International Editor of Food On Demand, and author of Restaurants Also Sell Food.

Peter Backman

Founder


Carl Jacobs

CEO

Register Now:

Seats are limited for the live session. Register now to secure your spot and submit questions in advance.