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How To Franchise A Restaurant — Step By Step Playbook
Develop your franchise using a proven roadmap for franchisors.
Everything you should know before opening a restaurant franchise.
Who is this guide for?
The playbook is for restaurants with a couple of company-owned locations in their portfolio.
This guide shows you how successful franchisors in the fast-casual, full-service, QSR and virtual restaurant space have expanded their business through franchising.
In the past, only huge fast-food enterprises like McDonald’s, Subway, Taco Bell, Starbucks, Burger King, KFC, and Pizza Hut chose the franchise model to expand into new markets. Nowadays, many types of restaurants are franchises.
If you too are about to take the plunge, this roadmap will make sure you land safely.
How to franchise a restaurant? What you'll learn:
- Why F&B franchising is on the rise (should you jump on the bandwagon?)
- What a franchise restaurant is (it might not be what you thought it was).
- What the benefits are of franchising your food concept (are you in it for the right reasons?)
- What the pitfalls are of opening a restaurant franchise (and how to avoid them)
- How to improve franchisor vs franchisee relationship (they have the power to make or break your brand)
- The role technology plays in your restaurant franchise (or were you thinking of managing your business in Excel?)
- How to franchise your restaurant step by step (we’ll take you from idea & initial investment to signing the franchise agreement)
“We're expanding rapidly. Our franchise partners are opening varying amounts of stores in four countries.”
Jay Greenslade, franchise operations manager, The Avocado Show
Is your F&B concept franchise ready?
With so many local and global players alike jumping on the franchising bandwagon, you’re wondering if your restaurant is eligible for franchising.
That’s the first step. We’ll show you how to make it work and then take you through all other steps.
7 Steps To Franchise Your Food Concept
- #1 Make sure your concept is franchisable
- #2 Register your trademark and logo
- #3 Create a detailed business plan
- #4 Develop a manual and training for franchisees
- #5 Set up a franchise agreement
- #6 Market and sell your franchise
- #7 Keep investing in your relationship with franchisees
Is franchising a business opportunity for your food concept?
If you run a successful and profitable restaurant and you are ready to take your business to the next level, opening a franchise can be a great opportunity.
You can use your existing brand, name, concept, and recipes to open new locations and create visibility in untapped markets.
More importantly, your franchisees will do much of the heavy lifting for you, saving you valuable time, money, and resources.
In exchange, you’ll have to share control with your independent business owners and provide ongoing support for the entire duration of the franchise agreement.
You’ll also need to put procedures in place to ensure high consistency and quality across all your outlets to maintain your brand reputation.
The process of franchising your restaurant takes time and effort. Our step-by-step guide takes out the guesswork and helps you to develop an intelligent and future-proof franchise model.
