Founder Bright Kitchen
7 virtual brands3 company-owned dark kitchens in Amsterdam & Eindhoven Opening soon: franchised locations
Dark Kitchen Network
HACCP & Tasks
What happens when you apply a tech approach to a food business? You get Bright Kitchen, a dark kitchen operation that closely monitors performance data to continuously improve menus and processes. “Apicbase helped us reduce our overall food costs by 8%”, founder Rens Bekkers says. Currently he runs seven virtual brands, all plant-based, out of three kitchens in Amsterdam and Eindhoven.
Data-driven menu engineering has enabled him to turn his dishes into top performers on the delivery platforms. So much so that his Vegan Burger Brothers brand has been the best-selling vegetarian dish on Deliveroo for two years in a row.
Apicbase connects with our suppliers and our POS system. The live data allows us to identify uncontrolled stock.
‘I have more of a tech background than a food background,’ Rens says. He takes the tech way of doing things to the food world.
‘Apicbase is a SaaS tool, it’s keeps developing and improving. That methodology fits really well with our business model.’ Bright Kitchens isn’t afraid to try things and measure the results afterwards.
‘Apicbase takes away uncertainties in the business model. It gives me more control over operations and food cost, and makes my life easier as an entrepreneur.
‘You can try to improve everything, but if you can’t measure it, you’ll never know if you’ve actually improved something’, Rens says.When we asked Rens Bekkers what has been the impact of using Apicbase he summarised it into four essential benefits:
Bright Kitchen managed to close the gap between theoretical and actual food cost to 2%, and improve operational efficiency by using five of the shelve Apicbase modules.
A central hub for recipes, menus & data. Accessible groupwide.
Prevent waste & shortages. Monitor stock at every location.
Comply with regulations. Plan & check tasks. Store reports.
Order what you need, when you need it. Nothing more.
Identify stars and duds. Develop profitable & popular products.
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