Apicbase Glossary

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food and beverage industry glossary


Delivery aggregator

A delivery aggregator offers a marketplace where consumers can browse through stores or restaurants, look at menus or products, place an order, and have orders delivered to their homes. Delivery aggregators also often fulfill delivery for the businesses in their marketplace. Major players in the food industry include Uber Eats, Deliveroo, Just Eat Takeaway, Delivery Hero, and DoorDash. These players have taken a lot of room within F&B operations in the last few years and helped businesses prosper during the pandemic when no one could dine in.

Delivery aggregators provide a great benefit to food and beverage operations. By partnering with a delivery service, F&B businesses can streamline their delivery process, expand their customer base, and increase their overall profitability. With the help of delivery aggregators, restaurants are able to reach more customers than ever before. Delivery services offer wide geographical coverage and allow F&B operations to target customers outside of their normal delivery area. By participating in a delivery service’s marketplace, restaurants can gain access to thousands of potential customers that may have never heard of the business before. This allows them to increase sales and generate more revenue than they could with traditional delivery methods. Delivery aggregators also offer convenience and reliability. Customers can order food directly from their mobile devices, and restaurants can track orders in real-time to ensure they are delivered on time. This level of convenience makes it easier for customers to order food and increases customer satisfaction.

Finally, delivery aggregators provide a great opportunity for growth. By partnering with delivery services, F&B operations can expand their reach, gain new customers and generate more revenue. This can lead to increased profits and the ability to invest in new products and services. Overall, delivery aggregators offer F&B operations a great opportunity to improve their bottom line while providing convenient and reliable service to their customers. By taking advantage of these services, restaurants can increase their customer base, grow their business and make more money.

One major drawback of delivery aggregators for restaurants is that they take a hefty fee. Delivery orders typically involve a fee ranging from 10-30% of the total order value, which can significantly cut into restaurant profits. Additionally, as more customers opt to use delivery services, it takes away business from restaurants’ in-house ordering system. This means that restaurants may lose out on customers who would normally dine in their restaurant, as well as any profits associated with those customers. Finally, delivery aggregators can be unreliable and cause delays in order fulfillment, which can lead to customer dissatisfaction if orders are not delivered on time or incorrect orders are sent out. This can create a negative reputation for the restaurant, leading to fewer customers in the long run.

Overall, delivery aggregators provide a convenient way for restaurants to expand their reach and increase sales, but there are several drawbacks that must be taken into consideration when using these services. Restaurants should weigh the pros and cons of delivery aggregators before deciding if they are right for their business.

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