Apicbase Glossary

The A to Z
food and beverage industry glossary

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Virtual brand

Virtual brands in de foodservice industry are food brands that are developed specifically for delivery. There is no physical restaurant, food truck or dine-in option whatsoever. The brands and their menus live exclusively on delivery platforms. Production happens either in a dark kitchen (aka ghost kitchen or cloud kitchen) run by the virtual brand developper or in a host kitchen.

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